Our brands

Lindt

Lindt is the most popular brand of the Lindt & Sprüngli Group and has become synonymous with Swiss premium chocolate worldwide.

An iconic, leading brand in the premium chocolate category.

Lindt is an iconic, leading brand in the premium chocolate category, with a longstanding chocolate tradition that remains unrivalled.

It started in 1879, when Rodolphe Lindt revolutionized chocolate-making with the invention of the conching process, producing velvety, melt-in-the-mouth chocolate. Recognizing the potential of this innovation, Johann Rudolf Sprüngli acquired Lindt’s factory and secret recipe in 1899, merging craftsmanship and invention into what is now Lindt & Sprüngli.

Today, Lindt is a global brand, and its products are available in more than 120 countries. Driven by a relentless passion for innovation, the Lindt Master Chocolatiers have developed a broad range of chocolate treats that cater to local taste preferences.

A global success story

Lindor

Lindor, with its irresistibly smooth, melt-in-the-mouth filling, first appeared on the market in 1949 in chocolate bar form. Almost two decades later, the iconic Lindor truffle gave shape to what has become the brand’s biggest success story. Intended originally as a Christmas treat, the Lindor truffle gained so much popularity that it became a year-round offering. Today, there are over 30 flavors of Lindor truffles catering to different tastes around the world. The packaging has evolved over time, with the iconic "pouring shot" added in 2005 and the elegant St. Gallen lace design.

Intense, sophisticated flavors and exquisite texture

Excellence

In 1989, Excellence was launched – a rich dark chocolate bar made from fine-flavor cocoa, which contributes to its signature taste profile. The Lindt Master Chocolatiers crafted it for a luxurious experience, focusing on the finest texture, elegant flavors, and a long-lasting taste. Excellence became a big success, and today there are over 40 unique and indulgent flavors to enjoy, catering to every palate.

A true Easter icon

The Gold Bunny

The Lindt Gold Bunny first enchanted consumers in 1952 and has hopped into Easter baskets every year since. While the Gold Bunny is available in various flavors today, the milk chocolate version remains the most popular. Since its introduction, the Gold Bunny has elegantly retained its original shape and design. However, a limited number of special editions have been created over the years.

The Lindt Master Chocolatiers

Behind every Lindt creation is a passionate and experienced Master Chocolatier. They are the face of the premium brand and captivate the world every day with fine chocolate creations.

The Lindt Master Chocolatiers have been creating premium chocolate products since 1845 and have also been representing brand advertising in public for over 30 years. For the majority of consumers, the chocolatiers in their white uniform with the iconic whisk embody the Lindt brand as they blend tradition with innovation.

The Master Chocolatiers define the Swiss premium chocolate products with their craftsmanship. Since Lindt & Sprüngli was founded, its brand essence has been based on five strong values: quality, expertise, Swissness, creativity and innovation. The Master Chocolatiers embody what Lindt has stood for from the very beginning.

The Master Chocolatiers also play a key role in the development and expansion of the Group’s global retail network. They bring the premium brand to life in more than 620 Lindt stores around the world. Visitors are always fascinated that they are able to watch over the shoulders of the Master Chocolatiers as they develop their creations.

Lindt Master Chocolatiers are traditionally trained chocolatiers and as such also work in product development at Lindt & Sprüngli. With great expertise, they experiment, taste and create each product lovingly by hand first.

Today, the Lindt Master Chocolatiers team is international and diverse. The Master Chocolatiers at the twelve production sites around the globe come from a wide range of fields and have different perceptions of taste that are culturally influenced. Their origin, experiences and diverse ideas are a great source of inspiration for new. What unites them is their passion for the profession, their high standards of premium quality and their close ties to the homebase in Switzerland, which is always the source of innovation for all Lindt products within the Lindt & Sprüngli Group.

Roger Federer – Lindt brand ambassador since 2009

A world-class tennis player. A world-famous premium quality chocolate. Bound together in a long-standing, successful partnership based on shared values, Roger Federer has been Lindt brand ambassador since 2009.

Roger Federer embodies the values that are fundamental to the Lindt brand: Swissness, precision, elegance, quality, and expertise.

With his global presence and his popularity, he supported the development of the Lindt brand in important markets and left a lasting impression on it. As part of his commitment as a brand ambassador for his favorite chocolate, the former world’s best tennis player has already bestowed unforgettable experiences on thousands of Lindt fans.

Learn about our other brands

Lindt

An iconic, leading brand in the premium chocolate category.

Lindor

Excellence

The Gold Bunny

The Lindt Master Chocolatiers

Roger Federer – Lindt brand ambassador since 2009

Learn about our other brands

Hofbauer & Küfferle

Caffarel

Ghirardelli

Russell Stover