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Russell Stover: Keeping America Happy with Chocolate Tradition

Russell Stover is one of the most famous chocolate manufacturer in the US. In 2014, Lindt & Sprüngli acquired the company and strengthened its position in the North American market.

The American chocolate tradition of making someone happy

The Russell Stover story began in 1923 in Denver, Colorado, when Russell and Clara Stover started a candy business at their home. Shortly after, they began manufacturing high quality pralines – the ideal chocolate gift for special occasions. In 1993, Russell Stover acquired Whitman’s, one of the oldest chocolate brands in the US, founded in 1842. Over the years, Russell Stover became one of America’s most famous brands for chocolate and continued producing pralines and other chocolate treats, still based on the original recipes of the founders.

They created a unique assortment - from the popular BOW LINE PRALINES, the VALENTINE HEART BOXES, the legendary Whitman’s SAMPLER BOXES to the Pangburn’s MILLIONAIRES and their successful sugar-free products. Until today, the brand is the no. 1 choice for any gifting occasion from Valentine’s Day, Easter, family occasions to Holidays in the United States. In 2014, Lindt & Sprüngli acquired the brands Russell Stover, Whitman’s and Pangburn’s as an ideal addition the Group’s portfolio. The acquisition was one of the most strategic decisions in the history of Lindt & Sprüngli and strengthened its top position in the world’s biggest chocolate market.

In the US, the brands Lindt, Ghirardelli and Russell Stover are No. 1 in the premium chocolate market and No. 3 in the overall chocolate market.