How the LINDOR Truffle Started Rolling
In the boom years following the Second World War, Lindt Master Chocolatiers were tasked with inventing a completely new chocolate bar with an unprecedented taste experience. In 1949, the moment had finally arrived, and the exact recipe was found for a chocolate that, with its delicate melt and mysterious filling, outshone all chocolate varieties available until that moment in time.
Thee luxurious LINDOR chocolate types came into the shops in the form of a bar and caused a great deal of excitement among consumers. It was not until 20 years after the invention of the LINDOR chocolate bar that the ball started rolling – the LINDOR truffle was invented as a special decoration for the christmas tree. Now the LINDOR range still comprises of the well-known truffle, chocolate bars and mini-chocolate bars.
The LINDOR Name: Chocolate Meets Gold
Since then, LINDOR has been on everyone’s lips and a very special experience for all senses. Such a unique and fine product could only be equated to gold, so the Lindt Master Chocolatiers gave the exquisite chocolate creation the name “LINDOR,” made up of “Lindt” and “or”, the French word for gold.
LINDOR Flavors: From Classic "Milk" to "Gingerbread Spice”
Since its first creation more than 70 years ago, LINDOR is a success story of a kind. Originally intended as a tree decoration for Christmas time, the Lindt truffle is now very popular all over the world throughout the year and is available in almost 30 different flavors. The classic “Milk” is still the most popular LINDOR truffle, closely followed by the traditional “white”, “60% cocoa”, and “noisette” flavors.
With passion and a keen intuition for trends, the Lindt Master Chocolatiers are constantly creating new, country-specific varieties. For example, people in the US love LINDOR truffles with a caramel, peppermint, or pecan filling, which reflect their preferences, or seasonal flavors such as “Milk Peppermint Cookies”, “Fudge Swirl”, or “Gingerbread Spice”. However, people in Asia love LINDOR truffles with Matcha. Even after more than 70 years, the LINDOR truffle is and remains one of the most successful chocolate creations for Lindt & Sprüngli. Today, each year more than 6 billion Lindor truffles roll over the counter.