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Press Releases and News
15 October 2019

Melting Away into a Lindor Moment of Bliss with Roger Federer and Xin Zhilei

News | First Encounter of two LINDT Testimonials


Kilchberg, October 15, 2019 – The Swiss premium chocolate brand LINDT & SPRUNGLI makes a bold move in the Chinese market by launching a new campaign featuring world-class tennis champion Roger Federer and popular Chinese actress Xin Zhilei. As one of the greatest tennis players in history, Roger Federer symbolizes the Swiss perfection and, as a professional actress, Xin Zhilei masters in her every role with passion and dedication. Together, they represent LINDT’s core values of quality and premium, and open the world’s door of premium Swiss chocolate to Chinese consumers. The first video launch achieved an astonishing 12 million views in less than 1 hour.

In a limited time-frame, and coming from different cultural backgrounds, the global brand ambassador Roger Federer and Chinese Lindt Testimonial Xin Zhilei immediately connected by sharing their personal stories with LINDOR, one of the most popular LINDT chocolate creations. The campaign also focuses on the story of expertise and craftsmanship behind every piece of LINDT chocolate. Master chocolatiers at LINDT are behind some of the most successful secret recipes that have induced joy in chocoholics worldwide.

Roger Federer uniquely embodies LINDT’s values of Superior Quality, Premium, Excellence and Passion. Now, together with Chinese actress Xin Zhilei, LINDT brand awareness is boosted among Chinese consumers, as the increased appetite for premium chocolate in China grows.

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