Opening Jungfraujoch

Roger Federer and Lindsey Vonn at the opening of the Lindt Chocolate Heaven at Jungfraujoch

The Lindt Chocolate Heaven

On July 16th 2014, Lindt & Sprüngli and Jungfrau Railway Holding AG teamed up. LINDT was making a trip on the Jungfrau Railway, 3,454 meters above sea level, into a sweet experience with Swiss Chocolate Heaven. The themed chocolate shop was officially opened by none other than Lindt brand ambassador Roger Federer. It offers a wide range of the finest Lindt chocolate, and the adjacent Master Chocolatiers parlor gives visitors a fascinating insight into how chocolate is made. Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprüngli, commented: “With the themed chocolate shop at the Jungfraujoch, we have positioned our brand at a lofty height. Our aim is to introduce tourists from abroad to our LINDT chocolate up there.”

However, the highlight was the tennis match between tennis champion Roger Federer and American ski racer Lindsey Vonn, which was played on the Aletsch Glacier against the backdrop of the Alps. Roger Federer said: “I never cease to be amazed by the great ideas Lindt comes up with. Today on the Jungfraujoch was a real highlight for me.”

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