Since its official establishment in 2009, Global Retail, the worldwide network of Lindt & Sprüngli shops, has been an ongoing success story. Lindt shops, as well as Ghirardelli, Russell Stover and Caffarel shops, can now be found in 500 prime locations around the world. The strategy of building up our own network of international shops to support and consolidate brand values and positioning in the premium segment has paid off. The Group’s own stores offer an exceptional brand experience to over 80 million visitors per year, making a significant contribution to Group sales.

In Lindt’s own shops, the Lindt brand is presented in an exclusive atmosphere and the design has a distinctive signature. Our Lindt shops offer a huge selection of the popular classics LINDOR and EXCELLENCE, exclusive products and seasonal chocolate creations that continue to delight chocolate lovers. Lindt lovers will also find the perfect gift for every occasion. In some Lindt shops, gifts can be personalized and visitors can watch the Master Chocolatiers making their exquisite creations at close range. Customers can also enjoy Lindt Drinks at the chocolate bar. Comprehensive staff training courses as “Chocolate Advisors” will therefore continue to be the focus every year to make the most of the visitor’s premium shopping experience.