More than 410 own shops worldwide

The expansion of the worldwide distribution of LINDT products via own storenetwork is probably one of the company’s most outstanding achievements in the past two decades. Since its establishment in 2009, Global Retail division become an important contributory factor to the success of the company. By recording sales worth half a billion Swiss Francs in 2017 Global Retail achieved an important milestone.

The aim of geographical expansion was to gradually strengthen Lindt’s presence with its own sales strategy in urban areas, for example in the central retail strips of major conurbations. 

The global network of own shops with more than 410 Lindt & Sprüngli owned shops worldwide, including 24 Ghirardelli Ice Cream and Chocolate Shops and 28 Russell Stover stores. In the past five years, global presence of own point of sales has been successfully driven forward through different store concepts, designed with a clear signature to boost brand values and to foster the positioning of Lindt & Sprüngli as a leader in the premium chocolate segment. The network is divided into six different concepts which differ in terms of location and product offering, but also complement each other admirably. The Chocolate Cafés and Chocolate Boutiques have proved a successful way of accessing new markets as they convey the images of the LINDT brand particularly well. All the retail outlets incorporate a uniform shop design which reflects the brand`s premiumness, quality commitment, Swiss tradition and can be recognized by consumers all over the world. When they walk into the shop, customers are immediately transported into the world of the LINDT Master Chocolatiers. The overall target is to provide a unique shopping experience to the visitors, to present the comprehensive product assortment in a privileged ambiance, and to be able to offer circumstantial advice in order to obtain a strong emotional loyalty towards the Lindt brand.

Global Retail Movie

Global retail shop concepts


Lindt Cafe with consumer


Lindt Outlet


Lindt Boutique


Lindt Factory Store


Ghiradelli Store


Russell Stover Store

Discover the Lindt & Sprüngli brand portfolio